Are you struggling with leads, conversions, and sales? Do you feel your website is not getting as much traffic as your efforts deserve?
There are many people who offer the same services as you and there are lots of prospects searching for such services daily. Chances are people don’t know about you or your website because they cannot find you in their searches. Let me help you help them find you!
One of the many ways I teach clients to energize their business (aka market) in order to get more leads is by using article marketing.
Article marketing is a type of advertising in which companies write and distribute short articles to a range of outlets such as article banks, forums, and newsletter publishers. This is an inexpensive way small business owners can drive ideal prospects to your website while you are sleeping.
Is this hard? Not at all. You can easily repurpose basically any written materials you’ve already created. You could repurpose parts of your book, your talk, past newsletters, and pre-existing contents from your blog or website.
Imagine you are a health coach, and your ideal client is tired all the time. One day she gets so frustrated, goes to her computer, and starts researching ways to increase her energy level. She searches for “how to have more energy throughout the day,” and your website pops up on the first page because you’ve written an article about “How to Increase Your Energy with Healthy Foods.” It grabs her attention right away, and she clicks on the link that takes her straight to YOUR website.
As soon as she finishes reading the article, you have a powerful call-to-action – an invitation to get your free report, free audio CD, or free strategy session. She is so impressed with your article that she accepts the invitation right away – voila! Now she has officially entered your list, and you have achieved your primary goal – getting ideal prospects to enter your list right away. Once she is on your list, you have a chance to build a strong relationship as she receives top-notch contents from your newsletters. Now you get the idea.
With my article marketing strategy, it becomes easy to increase your brand awareness, increase your page rank and SEO, and leverage on an inexpensive way to market your business. If your article goes viral, your business goes viral. Best of all, article marketing positions you as an expert in the marketplace.
Where should you start? To increase your leads with article marketing, it is imperative to look for article submission directories that are of interest to your ideal prospects and set up your profile in these directories. This is a numbers game, the more articles you submit, the more your chances of being found. As most article submission sites are free, it is important to submit articles at least once a week, and make it easy for the readers by keeping your articles short (500 words max).
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Once we implemented article marketing as a marketing strategy, one of my clients started to get more calls with ideal prospects ready to work with her. It wasn’t a coincidence, it was because her site was ranking higher on the search engines.
Are you taking advantage of article marketing in your business? It is high time you joined the teeming number of successful business owners who have leveraged on the powers of article marketing. Let’s make it work for your business.
However, note that this is not a be-all and end-all strategy. Article marketing alone isn’t going to make a huge difference in your business. It is important to note that only a combination of different marketing strategies will fully energize your business. Are you ready to amplify your business success? Then I invite you to book a 30min Free connection with me where we can discuss your current business struggles, challenges and discuss possible solutions.
Talk soon,
Simone