If you aren’t implementing video in your marketing strategy yet, then I invite you to consider it.
According to Brain Rules, when people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.
And based on an online and social video marketing study, 4 times as many consumers would rather watch a video about a product than read about it. In fact, 1 in 4 consumers actually lose interest in a company if it doesn’t have video.
You certainly don’t want anyone losing interest in you. And that’s exactly why you it is a good idea to be leveraging the power of video and making it an integral part of your online marketing strategy.
How does video help you grow your list?
Video is the next best thing to having real-life interaction with your prospects. Obviously, you don’t have the means to meet all of them face-to-face. And the next best thing you can do is strategically use video to represent you and develop a connection with your visitors. When your video viewers see and hear you, they’re more likely to trust you and more willing to build a relationship with you.
Visual content such as video will not only enhance the overall design of your website, but it will also promote engagement. Watching your videos will compel your viewers to take action and sign up to your list or give you a call and be your client.
Creating video content can feel like a daunting task for first-timers. However, you’ll find that there’s plenty of video creation technology that is available to you online that comes with easy to understand tutorials to help you get started.
It doesn’t require state-of-the-art equipment to shoot video. However, there are three crucial elements that you should focus on when creating video:
Video creation don’t have to cost you too much. In fact, you can shoot one from any smartphone that has impressive photo/video features. You may already own one or know someone that does.
But to get the best sound, do invest in a quality microphone.
Poor sound quality can break you. No one will want to sit through your video if they can barely hear you or if you’ve captured too much background noise.
Poor lighting can automatically make your video appear unprofessional.
Natural light is still the best form of light. If you’re shooting indoors, throw open those curtains and let the light pour in. When you’re recording your video, always face the light source to avoid casting any shadows. The best part about natural light is that it’s free.
It’s amazing what smartphones these days are now capable of. They can shoot high-quality HD videos that could easily be mistaken to have been shot using fancy equipment. Make it even better by shooting your video with a tripod. The last thing you want is to make your viewers dizzy with shaky video.
Are you taking advantage of video marketing to attract more clients? If not, what is stopping you?
P.S. When you have a strong marketing message video marketing will help you to position yourself in the marketplace as an expert. Get the video camera out and get talking!