(She is monetizing her expertise)
My daughter’s favorite TV show is “The Cake Boss.” I’m embarrassed to say this, but we could spend hours watching Buddy produce the most amazing cakes. His passion for what he does, his respect for his father’s legacy and his creative mind are all remarkable.
We decided to take the kids over to Hoboken to see Carlo’s Bakery in action. There were no long waiting lines (which was great!). Everything in the store was clean, and the merchandise was beautifully displayed, the staff was friendly and efficient. Besides the delicious cookies, cupcakes, and napoleons offered at the store, Buddy made sure to leverage his family business by monetizing his expertise – you’ll also find his books and DVDs for sale at the store.
Are there tons of books on baking out there? There sure are. But that didn’t intimidate him; and it didn’t intimidate one of our clients, either. Heather Mcmanus from Artistry-Interiors.com was also motivated to become more accessible to more ideal clients. That’s why we worked on positioning her in her industry as an expert.
So, why is it a good idea for you to monetize your expertise? Simple! It gets your business growing and allows you to share your unique talent with the world. It lets you establish a strong brand identity and sets you apart as an expert in your field, boosting your credibility in the eyes of potential customers. When they see your name next to the name of your book, they automatically see you as an expert and want your proficiency to help them.
There are different mediums for you to package your products, books, e-books, kindle books, audio recordings, DVDs, and so on. I’ve seen many people monetized how to make more money online, how to get your children to listen, how to lose weight without depriving yourself, how to make the best BBQ ever and just any other thing you couldn’t think people can make money from.
If you have a secret formula, system or methods that can help your target market solve a problem quickly, then you can likely have a product by next week. All you need most of the time is access to a free conference line, word processor, an ISBN number and a great editor. You can sell your product at your workshops, through affiliate programs, offer it on your website or use it as a bonus to add value and create an irresistible offer.
Leverage your business by creating multiple streams of income. Imagine yourself being recognized in your industry, making a positive impact in people’s lives and making money while you spend time with those you love or doing whatever the heck you want.
Since what you know comes so natural, you may tend to think there’s no need for your product. I used to ask myself this, “Doesn’t everyone know this?” But here’s the thing: what comes naturally to you, your talents, it is the biggest challenge for your ideal clients. That’s why they need you!
If you are ready to explore the possibility of leveraging your business by creating multiple streams of income then I invite you to set up a Free 30min next Best Success Step Connection with me. During our connection, we will discuss what is not working, your challenges and decide your next step. Click here to book your next Best Success Step Now!
Talk soon,
Simone
Business Growth & Marketing Expert
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